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JACK S. LIN

INTERACTIVE DESIGNER & ART DIRECTOR

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Heinz Made for Each Other

Creatives: Jack Lin & Betsy Lin

This is a campaign for Heinz called "Made for Each Other." It celebrates the special bond between Ketchup and fries. The campaign is launched through a mobile app, allowing people to discover different fries in the city, and then inviting them to participate in the first food festival dedicated to fries that we coined the "Friestival."

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